Challenge: How do we capitalize on the ideas flowing throughout the organization and turn them into competitive wins?
Solution: Learn practices, rules, and habits to keep ideas from getting away.
Custom-built for leaders of mid-sized, high-growth companies. Leaders of middle-market companies face lofty challenges: how to sustain growth, how to lead significant change, how to capture ideas and turn them into competitive wins. You can't tackle these alone. At Build's high-impact, day-long event you will huddle with fellow leaders of middle market companies for an insider perspective on challenges ... and road-tested solutions. Expect unparalleled networking, highly interactive sessions, key actionable takeaways, and an afternoon cocktail party! By invitation only.
Morning
8:00
Breakfast
9:00
Kick-Off
9:30
“ABC” (“Always Be Capturing”)
10:00
The Change-Maker’s Checklist
Challenge: To get better, we have to get different–but how do I lead change so my company seizes it, and so it sticks?
Solution: Use the “change-maker’s checklist” to understand better the “before-during-and-after” of change: how to lay the right groundwork in advance, how to execute with thoroughness and clarity, and how to keep following through so the solutions last and create impact.
10:40
Coffee Break & Networking
11:00
How to Build a Strategy-Making Machine Inside Your Business
Challenge: We create a strategy, but market conditions change so fast that it gets outdated faster than we can revise it; how do we not only keep up, but get ahead of our competitors?
Solution: Construct not a strategy, but a “strategy-making machine” inside your organization. To do it, you have to change when strategy-making happens, who does it, and how it gets done.
Afternoon
12:00
Lunch
1:15
Challenge/Solution Session TBA
TBD
1:45
All Growth is Not Created Equal (Lessons from the Build Genome Project)
Challenge: How do we get to the next level? There’s infinite advice about how to grow, but which advice is proven to work?
Solution: Learn from the path-breaking Build Genome Project–the first statistically valid, evidence-based research on which management moves drive growth and which moves don’t. Led by Build economist-in-residence Dr. Gary Kunkle and George Gendron, managing director of New Ventures at Build and Inc., and former founding editor of Inc. Magazine.
2:30
Coffee Break & Networking
3:00
Keynote Speaker: Brian Halligan, HubSpot
4:15
Cocktail Party
Wrap up the afternoon with fellow middle market leaders. Talk up the day's key learnings, expand your social circle and meet Brian Halligan of HubSpot and the entire Build Team!
George Gendron
Managing director of New Ventures at Build and Inc.
Brian Halligan
CEO & Founder, HubSpot
Brian Halligan is CEO & Co-Founder of HubSpot, an all-in-one marketing software company he co-founded six years ago to help businesses transform the way they market their products. Since its founding, HubSpot has accumulated over 7,500 customers, has been ranked as the second fastest growing software company on the Inc. 500, one of the 20 most promising companies in America by Forbes, and the eighth fastest growing technology company in the world by the Deloitte Fast 500. He is a Senior Lecturer at MIT where he teaches 15.S16 Entrepreneurial Product Development and Marketing. He is author of two books: Marketing Lessons From the Grateful Dead and Inbound Marketing: Get Found Using Google, Social Media, and Blogs, which is in its seventh printing, has sold more than 50,000 copies, has been translated into nine languages, and peaked at #17 overall on the Amazon bestseller list. Brian was named an Ernst & Young Entrepreneur Of The Year 2011 New England award recipient. In his spare time, he sits on a few boards of directors, follows his beloved Red Sox, goes to the gym, and is learning to play guitar.
Michael Hopkins
Managing Director and Editor of the Build Network
Michael is the Managing Director and Editor of the Build Network. He joins Build from the MIT Sloan Management Review, where he was editor-in-chief from 2007 to 2011.
Gary Kunkle
Advising Economist, The Build Network
Dr. Gary Kunkle studies, writes, and consults on the topic of sustained firm growth. Kunkle is a research fellow at the Institute of Exceptional Growth Companies, an Advising Economist with Inc. magazine and Build, and president of Outlier, LLC, a consultancy that provides contract research to private equity. Previously, Kunkle was managing director of the State of Maryland's European Office, located in the Netherlands. He holds a PhD in Public Policy and Regional Economy from the University of North Carolina at Charlotte; an MBA and an MA in International Management from the University of Texas at Dallas; and a BA in Political Science from Texas A&M University.
